This is the kind of thing that gets me all hot and bothered.

Yeah, it's a documentary about a typeface. Not a font, a typeface. This predates fonts. It's 50 years old. Sure, that's younger than Times New Roman, or Palatino or most any of the big names from Monotype and Linotype, which were type foundry industry giants I like to pretend were involved in a bloody and operatic battle of wills similar to that of Edison and Tesla. However, in that shorter span of time, Helvetica has taken on a hell of huge percentage of what you could laughably call the "market share" of ANYTHING PRINTED IN ANY ROMANCE LANGUAGE AND ALSO FUCKING CYRILLIC. Plus, I just like it. Serifs, as far as I am concerned, can largely go to hell.

Yeah, I'm a huge fucking nerd.

You want a piece of me?

[Lanston vs Mergenthaler TO THE DEATH]